Sports Law
We assist with all aspects of sports law, including events, sponsorship, brand ambassadorship and rights exploitation.
Get in touch with us to secure expert legal support for your sports talent and business dealings.
Irish MacLeod Inc. is here to assist you in understanding sports rights, sponsorships and talent deals.
Irish MacLeod Inc. has a long history with its representation of the South African Cricketers Association, a pioneering organisation when it comes to managing and monetising IP relating to the players. In addition, our director, Guy MacLeod co-founded Moonsport which is now one of South Africa’s most successful sports content and event companies offering a unique insight into the commercial world of sports.
Our knowledge of commercial rights, and sponsorship arrangements and our vast experience in the negotiation thereof enables us to add real value to our clients in these areas.
What we can offer you:
Players IP rights/commercial IP rights – we understand the difference between individual rights, team rights and event rights and how those various rights can be monetised.
Talent deals/models – we can assist talent with their contracts and negotiate the revenue streams.
Sponsorship – we have assisted in the sponsorship deals and product tie-ins of local sports stars across all sectors.
Eventing – we have been involved with shows involving some of South Africa’s most well-known celebrities.
